For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure,
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1,
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If you want to stand out from the crowd,
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Why should someone buy from you and not your competitor? I hate to deal a blow to your ego, but it really has nothing to do with you ,
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Don’t go out on a limb to create new products and services to get attention. Just,
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2,
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Hey,
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Testimonials play an important part in advertising especially for small businesses. Yeah, big businesses with well known names don’t have to worry about it,
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3. Upsell

Upselling is one of the most successful marketing trends today. Everywhere you go,
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Your customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it,
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Use every opportunity to increase your sales volume within the customer audience you already have,
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4. Make Your Price Seem Smaller

Divide and conquer. The old war tactic works in marketing too! When the price seems too steep,
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5. Paint The Benefits Pretty

Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.

Use word pictures to stir up the emotions that will instigate the sale. Let them "feel" the benefits, and they’ll be more apt to head for the cash register. Put them where you want them.

6,
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Are you ready to capture your reader’s attention with great copy? The headline is the place to start. How often do you scan the newspaper’s headlines before you decide whether or not to read the article? Yeah,
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A good headline should telegraph its message in twelve words or less. Double check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don’t settle for less than attention grabbing statements.

7. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small to mid size business clients. Allyn works personally with clients to design and deliver off line and on line direct marketing strategies that focus on metrics and measurable results.

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