The mail comes and you notice a letter from a law firm you do not recognize. As you open the letter you hope for
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"We represent the ABC Company
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You continue reading your
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Anger, frustration, and denial set in. Everything in the letter
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Nike Free Run 3.0 mujeres azules 2014 Nuevo Estilo are not identical to those provided by the law firm"s client. You quickly formulate your planned response before you even reach the end of the letter.

You decide to pick up the phone and call the lawyer who wrote the letter to explain to he or
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2012 Nike Free Run 2 Azul Negro Mujeres Venta Outlet Para Mujer Para Hombre 2015 put it in writing and
2013 Nike Free Run Powerlines Gris Verde Hombres Para Barato Zapatos Para Hombre begin typing a responsive yet somewhat emotion fueled email.

A trademark
Nike Free Run 2014 gris rosa claro de la Mujer 2015 Nueva Llegada Del Envío Libre includes any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one
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Of note, federal registration is not required to establish rights in a trademark. Common law rights arise from actual use of a mark. Patent and Trademark Office has the ultimate right to use and registration. This may be the most effective defense to an allegation of infringement insofar as if you can establish that you or your company actually used your trademark before the other"s first
Nike Free Run Powerlines Ii Azul Verde Hombres Usted Puede Disfrutar Del Envío Rápido Gratuito use of their mark it is the other party that may be infringing upon your rights
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Surprisingly law firms issuing cease and desist letters often fail to accurately establish the priority of use of their clients" trademark before sending the letter. Often this is understandable in that even with the Internet, available corporate databases, and other methods, determining when a business truly first began use
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Nike Free Run 3.0 V5 Ext Fuego Rojo Blanco Mujeres Se Venden Con El Precio Bajo firm"s best guess as to priority of use based upon all available information it can gather.

In the alternative, the cease and desist letter you receive will, more likely than not, list the earliest date of priority of use the opposing side can claim for its trademark.

Note the legal wiggle room "since as early as" which is almost always the way dates of first use are referred to in cease and desist letters. Through experience
Nike Free Run 2014 Vino Rojo Oscuro Blanco Mujeres Para Baratos Pero Real Zapatos lawyers know to use this language so that if you respond
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Nike Free Run 3.0 V5 Ext Lago Mujeres Azul Negro Venta Hogar Es Su Mejor Opción date they have not locked themselves into
Nike Free Run Powerlines Ii Azul Blanco Hombres Envío Gratis Para Todo El Mundo one date for
Nike Free Run Powerlines Ii Verde Negro Hombres El Precio Más Barato their client but can fall
Nike Run Balanza gratuito 2014 Negro Rosa Mujeres Con El Envío Libre back on amending that date since the original one listed in their letter was only "as early as" but the true date could be, in theory, a date they have yet to reveal.

With this in mind, you should evaluate whether you
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Often the answer to this
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2014 Nike Free Run Gimnasio Hombres blancos Proporciona Varios 50% De Descuento its mark for 70 years they more likely than not retain priority. On the other hand, perhaps you have been using your mark in the New York tri state area for 20 years but have never registered the trademark. The other party sends you a cease
Nike Free Run Powerlines Ii Gris Hombres Usted Puede Encontrar Las Últimas Estilo and
Nike Free Run 2 2 desist letter alleging a date of first use in 2008. Who has priority? You do,
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But beware, the issue of priority is often a far
Nike Free Run 3 2012 Negro Rosa Mujeres Precio Más Bajo more complex question. Let"s say the other party has been using their mark for four years, has a federal registration for their trademark, and now wants you to cease using
Nike Free Run 3.0 V4 gris púrpura Mujeres Venta your mark. You are a California based business but have never taken the time to register
Nike Free Run 3.0 V7 ​​shinne azules mujeres negras Versión Adecuado Para Usted your trademark. You have also been using your trademark for four years
Nike Free Run 2014 Negro Rosa Mujeres Con Precio Más Barato y De Calidad Superior in Southern California and for almost that entire time the goods you offer have been and continue to be advertised in California, Arizona and even in Northern Mexico. In this case the
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Nike Free Run Powerlines Ii Azul Plata Hombres Ahorre Hasta Un 70% De Descuento In this scenario
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As such, if there
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Nike Free Run 3.0 V5 Ext Bright Pink Mujeres Sale Barato not, be the strongest argument in defense of a cease and desist letter. If priority of use is unclear or if you do not have priority of use have heart and continue to the next step of the evaluation: whether your trademark infringes upon the other"s pre established rights.

The next
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2014 Nike Free Run Gimnasio Negro Verde Hombres Con Alta Calidad y Entrega Rápida instances of actual confusion among consumers as between the marks.

To
Nike Free Run Powerlines Ii Gris Hombres Outlet Store Clearance Sale Online 2014 determine the validity of the accuser"s allegations you must determine whether the factors support you or the other party in their allegations.

In regard to the first element, ask whether your mark is generally similar in appearance, meaning, or connotation to that of the party alleging
Nike Free Run Powerlines Ii Men Negro Verde Proporciona Varios 50% De Descuento infringement. In this regard, the less similar the marks are the less likely infringement will be found. In most instances the marks are not identical. As such, in large part there is usually a bit of subjectivity involved in
2012 Nike Free Run 3.0 Piel Gris Blanco Mujeres Usted Puede Disfrutar Del Envío Rápido Gratuito the evaluation of this element. If both marks are WIDGET
Nike Free Run 2 2 they are definitely similar, in fact they are identical. But what if your
Nike Free Run 3.0 V5 Ext Lago Mujeres Azul Negro Cada Par De Zapatos Que Compra mark is WIDGET and theirs is WIDGET MAX? Are they similar? Similar enough to create confusion? Perhaps. But
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Concerning the similarity of the goods and services, if your goods
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The next consideration is whether the goods
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Nike Free Run 2 2012 Gris Amarillo Mujeres Precio Más Bajo the end consumer. If you sell your goods exclusively through the Internet and so too does the other
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The fourth element is how the respective marks are marketed. If you both advertise exclusively through
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Next, are the consumers for the respective goods or services sophisticated? The best way to determine this is to ask whether purchasers of the goods or services are discerning in regard to their purchasing decisions. For
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Lastly, are there any instances of actual consumer confusion between your goods and services using the disputed
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Nike Free Run 4.0 2012 Rojo Plata Mujeres Ahorre 61% De Descuento y Envío Gratis are, that is strong evidence of confusion in the marketplace which would favor a finding of infringement. Actual confusion may manifest itself in emails intended for one party but submitted
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In conclusion concerning these elements, the more that favor you the less likely that infringement will be found.

There are also other defenses
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First, the Doctrine of Acquiescence provides a defense when a trademark holder fails to adequately enforce its trademark in a uniform and consistent manner. For instance, while analyzing the cease and desist letter you discover that you
2012 Nike Free Run 3.0 Piel café Mujeres Con Descuento Grande y El Envío Rápido are not the only company using the mark WIDGET for shoes. If numerous other parties are
Nike Free Run Líneas del arco iris azul de los hombres Guardar Descuento Grande using
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Nike Free Run 4.0 V3 anti-piel 2014 mujeres negras rojas Ven y Únete a Nosotros against them the accuser may be precluded from enforcing the same against you for
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Second, the Doctrine of Laches provides that an accuser may not enforce its trademark rights against another if it
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If either of these two defenses is available both may strongly support a defense of any claimed infringement.

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