Good morning,
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Nike Free Run 5.0 Tr mujeres negras rojas Con Descuento Grande y El Envío Rápido, and welcome to the second quarter 2011 earnings release conference call. [Operator Instructions] This conference call may contain forward looking statements that reflect management’s current views of future events and financial performance. These forward looking statements are based on many assumptions and factors,
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We refer you to Foot Locker,
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I will now turn the call over to Mr. John Maurer,
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Thank you. Good morning,
Nike Free Run OG 2014 Giallo Verde Donne Uomini Garanzia 100% e consegna veloce, and welcome to Foot Locker’s Second Quarter 2011 Earnings Release Conference Call. Our prepared remarks today will begin with Lauren Peters,
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Thank you,
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2014 Nike Free Run Gimnasio Blancas Mujeres Negras Venta Hombres Running Zapatos, and good morning. I am very pleased to be here for my first Foot Locker earnings release conference call. Of course,
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During our previous call in May,
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We achieved an 11.8% comp store sales increase,
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Margins were significantly better,
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Within the Direct to Customer segment,
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Early in the quarter,
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Within overall footwear,
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Our customers continue to respond favorably to the improved and fresh apparel assortments we offer in each of our banners,
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Merchandise margin contributed 90 basis points of the gross margin improvement in the current quarter,
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So anticipating your question,
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SG expenses as a percent to sales declined by 90 basis points compared to the second quarter of 2010,
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Wmns Nike Free Run 4.0 V3 Running Light Purple Mujeres Venta Zapatos Auténticos, much of the remainder of the SG increase was due to our additional investment in marketing and advertising program. We began the second quarter with an exciting campaign to reposition Champs Sports in the marketplace and establish that banner as the place to go for those who know game. Given that Champs has been the leader among the store divisions in driving our overall comps so far this year,
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