TORONTO (Reuters) Ken Lewenza, president of the Canadian Auto Workers, knows how to play the part of the tough union boss. Leading the CAW through fraught contract talks with the Detroit Three automakers, he pounds the table and shakes his fist as he argues the union’s case, and he’s not afraid to swear on camera.

But as Lewenza charts the future of the CAW,
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He is up against a strong Canadian dollar, which makes it more expensive to hire Canadian workers, and free trade deals that let companies produce outside Canada.

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Lewenza has a deft touch at building allegiance among local union leaders and members, securing support for contracts even when they offer scant reward. Keeping the rank and file on side is a longstanding challenge for the CAW, DesRosiers said.

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Lewenza "Kenny" to insiders hails from one of the CAW’s most powerful branches,
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Canadian locals broke away from the UAW to form the CAW in 1985.

By 1994,
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DesRosiers reckons that leading the Windsor local through tough times gave Lewenza the training he needed to take on the full union, and Lewenza agrees,
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Lewenza,
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Tough time

A well paid membership and charismatic, media savvy leaders have given the CAW outsized political influence. A series of mergers have taken it into workplaces across the economy, from universities to casinos. But the recession and a decline in central Canada’s manufacturing sector hit hard,
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In August, CAW delegates approved a merger with rival Communications, Energy and Paperworkers. If the CEP approves the plan in October, they will create the country’s biggest private sector union. But the CAW will lose its name and dilute its identity,
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Lewenza frequently chokes up during speeches. He became so emotional as he pitched the merger plan at an August convention that when he sat down, he had to fish out a tissue and blow his nose.

By Hargrove’s account, Lewenza became president partly because he was well liked across the country. That effort to win over non unionized workers raises the stakes for Lewenza at the table with the automakers.

With public opinion frequently hostile to unions,
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Auto talks are "a showcase, in a certain sense,
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If the public sees a constructive "partnership" with the automakers, it may help the CAW,
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Tony Faria, who did research for the auto parts industry before becoming a professor at the University of Windsor, is critical of Lewenza,
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"When Ken first got into the position I thought he was far too hard line, dogmatic, much like his predecessors,
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Like earlier leaders, Lewenza has taken a tougher line with the automakers than the UAW,
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