What is LinkedIn doing right? Unlike most social sites,
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LinkedIn didn’t just "beat the estimates." It has put together a playbook that harnesses the great strengths of social media in ways that translate into unusually reliable profit growth. I began dissecting LinkedIn’s approach in a FORBES magazine cover story in July,
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1. LinkedIn generates traffic with a purpose. Any social media player can find it intoxicating to attract swarms of users. Without a clear plan, though, executives are merely hosting an enormous party that accomplishes little. In LinkedIn’s case,
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The more that users visit LinkedIn Today for news updates or chat with peers in industry specific member groups, the more likely it is that LinkedIn profiles will be updated. Such content creation increases the value of LinkedIn’s database to corporate customers, particularly recruiters looking for great job candidates.

2. LinkedIn knows exactly how it wants to make money. LinkedIn’s biggest revenue source in the latest quarter once again was its Hiring Solutions division, which helps corporate recruiters find the right people to hire. That division’s revenue grew 107%,
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3. LinkedIn sees the rise of mobile as good for business. Ad based businesses are jittery about the public’s migration toward smartphones and tablets whose smaller screens don’t accommodate much advertising in lieu of desktop and laptop computers. LinkedIn CEO Jeff Weiner said Shell in the latest quarter tried some iPad ads with "positive" early indications. But LinkedIn doesn’t need ads to make mobile worthwhile; if its big Hiring Solutions customers can harness mobile technology to use LinkedIn products more on the road,
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4. LinkedIn’s sales team is getting more productive. CFO Steve Sordello said LinkedIn’s corporate account total doubled from a year ago, to 12,
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In LinkedIn’s case, field sales now account for 57% of all bookings, up two percentage points from the previous quarter. Online sales make up the rest.

5. Simplicity is a constant goal. LinkedIn’s intricate architecture can make the site seem like a castle with 100 haphazardly connected rooms. That’s the bane of any social network run by inventive people; new features accumulate so quickly that they can overwhelm users. Still, Weiner said a redesign of LinkedIn’s home page has helped increase user engagement, and he promised "a wave of improvements coming to other pillar products later this year."

6. LinkedIn is steadily expanding into vast markets. unmet demand, or "white space," for LinkedIn’s recruiting product is three times the company’s current volume. LinkedIn aims its high end products at companies with 500 or more employees, and it counts 70,000 to 80,000 of them worldwide. So far, it has signed on just 12,000.

7. LinkedIn can look ahead with unusual precision. During its earnings call, LinkedIn boosted its guidance for full year 2012 revenue by about 3%, to a range of $915 million to $925 million. The company also raised its guidance for 2012 earnings before interest, taxes, depreciation and amortization (EBITDA) by nearly 9%,
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Analysts,
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Beyond pleasing Wall Street, LinkedIn’s forecasting speaks to the company’s success in harnessing data to its advantage. Just about every Internet based company claims great advantages from being awash in so much data. Zynga can tweak its games in the first few hours after launch,
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Too often,
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LinkedIn won’t always delight Wall Street,
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