RENEE MONTAGNE,
Pre Order Bred 11s Low Retro Og bu48, host:

The World Cup begins tomorrow in Germany. In soccer, what the rest of the world knows,
Warshawski’ doesn’t have a leg to stand on, as football, team rivalries are intense. Equally intense is the soccer competition between the world’s two biggest producers of sports apparel,
Jordan 11 Low Bred Retro Og Pre Order, Nike and Adidas.

As NPR’s Wendy Kaufman reports, Nike,
Van found in hit,
Jordan 11 Low Bred Retro For Sale, a relative newcomer to soccer,
Air Jordan 11 Bred Low For Sale, is gunning for the Germany company whose name is practically synonymous with the game.

WENDY KAUFMAN reporting:

For Nike, soccer has become the Holy Grail. Nike is bigger than Adidas, but as Nike sees it, to truly be the number one sports brand in the world, you have to be number one in the world’s most popular sport.

(Soundbite of kids playing soccer)

At Adidas’ North American headquarters near downtown Portland,
Cheap Air Jordan 11 Low Bred rp75,
Retro Jordan Low 11 Bred Gs, serious play is part of the job. But mention Nike’s ambitions here, and you’ll get an earful from employees like Antonia Zaya(ph).

Adidas, he says,
team building mistakes Articles, is number one in soccer. Always has been always will be.

Mr. ANTONIA ZAYA (Adidas Employer): Soccer is the soul of Adidas. It’s what the company was built on. And there’s a little guy behind all of this. There was a shoemaker, and he wasn’t somebody that was just putting shoes on people’s feet. He was a person that was making shoes for athletes, and that’s the spirit that lives with all of us. It’s the passion of the game.

KAUFMAN: The passion for soccer permeates everything inside the edgy high tech buildings here. A nine foot replica of Adidas’ new World Cup Ball dominates the lobby, along with a huge electronic clock, counting down the seconds till the start of the games.

More than two years ago,
Bred Low 11s Retro Og, 200 Adidas employees were selected and given a task create new technology superior products for the World Cup.

Mr. ZAYA: I was one of those people,
Think Short Sales Are Tax, actually. I built some of those products.

KAUFMAN: Antonia Zaya says the coolest thing was working on TUNIT, a new concept in soccer shoes, known in much of the rest of the world as football boots. Each pair comes with different choices for soles and studs, so it can be instantly customized.

Mr. ZAYA: The chassis is simply inserted into the upper of the product. It slides in,
Retro Bred Low 11s Og For Sale, and then it’s a simply screw in system that you screw into the upper. TUNIT is the iPod of the industry.

KAUFMAN: But while Adidas invokes the iPod,
Cheap Jordan Low 11 Bred Og zz31,
Pre Order Air Jordan Bred 11s Gs, much of the company’s marketing strategy is very traditional. The company boasts that it has locked up all the official sponsorships. It’s the only sports apparel company that can advertise inside or near the stadiums,
Pacers optimistic about George’s recovery, and it’s the only one that can run ads on most TV broadcasts.

With billions of fans expected to watch the games in person or on television,
Pre Order Low Bred 11s Og, Adidas has a powerful marketing platform. But make no mistake: Nike has plans of its own.

On a recent afternoon at Nike’s sprawling,
Cheap Jordan Low 11 Bred, 176 acre campus in suburban Portland, a top high school athlete is blasting balls into the net as part of a field test for a new Nike shoe.

(Soundbite of soccer)

The company has come a long way in soccer since 1994,
Cheap Retro Bred Low 11s mk54,
Pre Order Bred 11s Retro Gs, when it first decided to get serious about the sport. The company’s Dean Stoyer says, in the past 12 years Nike’s soccer business has grown from $40 million to nearly $1.5 billion.

Mr,
Air Jordan Bred Low 11s For Sale dm86,
Pre Order Jordan 11 Bred Low Retro. DEAN STOYER (Nike Spokesman): We have been striving to be the number one soccer brand in the world since we made that commitment in ’94,
Cheap Air Jordan Low Bred 11s Retro Og ng63.

KAUFMAN: And Nike,
3451, he says,
Air Jordan Low 11 Bred Gs For Sale nz61, doesn’t enter a fight unless it intends to win.

Paul Swangard, at the University of Oregon’s Sports Marketing Program says, for Adidas,
Retro Bred Low 11s Gs For Sale av59, the challenge is to be hip and relevant while still paying homage to the past. Nike, he says, can focus solely on the future.

Mr. PAUL SWANGARD (Managing Director, University of Oregon Warsaw Sports Marketing Center): Nike has gone very hard at the next generation, this idea of soccer crazed kids that are growing up in a new environment with a new media world,
Cheap Air Jordan Bred 11s Og, with new tastes in favorite teams and favorite athletes.

KAUFMAN: One of Nike’s favorites is the superstar of the Brazilian National Team,
Air Jordan Bred 11s Og Pre Order gu44, Ronaldinho. According to Nike’s Dean Stoyer,
Bred Low 11s Og Pre Order dw27,
Cheap Bred 11s, Ronaldinho embodies the company’s marketing theme, Joga Benito. It means play beautifully in Portuguese.

Mr. STOYER: Ronaldinho is,
Cheap Low Bred 11s Gs, by far, the most popular player. And most would say the most talented player in the world today. And he’s very,
Save Money on Genuine Air Jordan Shoes,
Pre Order Retro Jordan 11 Low Bred Gs,
Supporting the transition to Higher Education, very young. And he’s incredible to watch.

KAUFMAN: In a Nike produced Internet only ad that the company says has been downloaded 30 million times,
Cheap Jordan 11 Low Bred, Ronaldinho is seen doing spectacular shots. On his feet,
Pre Order Jordan 11 Low Bred Gs, Nike cleats with a huge golden swoosh. With exposure like this, Nike says,
Air Jordan 11 Low Bred For Sale, you don’t need official World Cup sponsorships.

What happens most, of course, is what happens on the field, whose gear gets seen the most. Nike is banking on the Brazilians to win,
Air Jordan Low Bred 11s Pre Order, while the Germany company,
How to Tell If Cockroaches Are Breeding in Your Place, Adidas,
Low Bred 11s Retro For Sale,
Pre Order Retro Jordan 11 Low Bred Gs yy38, is pulling for its home team.

Adohr Milk Cream is a US-based company famous for its gorgeous cows with their glamorous digs! Raised near Hollywood, CA…the movie capital of the World…our beautiful bovine are pampered like the stars they are. Our philosophy is “Star-quality cows make star-quality milk�?. Our premier line of milk powder baby formulas are nutritionally complete for your rising star.

In the tradition of Old Hollywood, our wholesome, nutritious and delicious newborn, infant and toddler formulas start with milk from A-List cows. The cast of nutritionists and scientists at Adohr Milk Cream have spent years researching and developing the best combination of ingredients to provide optimal nutrition.

At Adohr Milk Cream, we believe your child is the star of your life…from pregnancy through toddlerhood and beyond. Our milk powders provide 100% of the recommended daily supply of vitamins and minerals that are essential for strong teeth and bones, good skin and hair, and a healthy brain. Everything a little star needs to grow.

Since our company was founded, every product we manufacture is done so with traditional values in mind. Our old-fashioned milk powders are made in America and are FDA-approved following strict guidelines and manufacturing processes.