Several years ago,
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The speaker’s manner suggested that it was quite an achievement. But, it has been done by many, so everyone craned their necks and looked at the man in puzzlement.

". and he’s totally blind." There was a burst of applause. When that finally quieted, the speaker said, "I’m sure that many of us are wondering how you got into the top third in sales achievement with your handicap."

"Wait a minute," the blind man replied, "I don’t have a handicap, I have an advantage over every other salesperson in my field. I have never seen a product I’ve sold, so I have to close through my prospect’s eyes. What I do is what all of you sighted people could do. You’d serve your clients better,
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This is so true! You must see the benefits,
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There are certain signs you will begin to notice when they are ready to go ahead with your product or service.

1. When they change the pace of your discussion either by slowing it down or speeding it up.

2,
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3. When they become more relaxed and less businesslike.

4. When they favor your test close. This would be a question about installation or start up of service that they answer without hesitation or when they give you an objection.

Now that you know they’re ready, where do you close? Anywhere. If you are in their office, your showroom,
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Be aware that your buyer may be the kind of person who needs to be sitting at a desk or conference table to finalize any paperwork on a purchase. If they are, you should understand any hesitation and suggest that you get into a more appropriate setting before you begin putting things on paper. If you press that kind of person,
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If buyers show hesitation once you’ve begun your closing sequence, you need to relax them and let the pressure off before continuing. Begin by apologizing to them for rushing things. Tell them that you get excited when you think about all the benefits they’ll be receiving,
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"I know there are still a lot of questions in your mind, but this model is the size you wanted, isn’t it?"

"And the delivery date we discussed is okay, am I right?"

"Our service agreement meets your company’s needs,
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Once you’ve covered all the minor agreements,
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If they still show hesitation, I suggest you move on to the "Similar Situation" Close.

The "Similar Situation" close is one in which you tell them about another client who had needs much like theirs. They hesitated at first,
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After each transaction make notes on the situation and the resolution of each client’s challenges. This way, you’ll have a large inventory of similar situations you can draw from when a new client shows hesitation. Once they see that you’ve helped someone in the same type of situation before,
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