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Choose a good graphic design company to conceptualize your logo. Be involved in the design process. After you have selected your chosen design,
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Remember that some colors denote a particular association or feeling. Some examples are yellow for energy or happiness, purple for royalty and blue for stability. If you have a motivational or events company, you may want to choose vibrant colors to express energy and enthusiasm. Financial institutions use a lot of blue to connote stability and trustworthiness. You may research online for more color associations.

Compare your design and color schemes with other existing logos,
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A good logo will stand on its own,
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