Unless you are brand new to business,
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Based on the word ‘virus’ viral marketing or viral business simply means it ‘spreads’ like a virus.

The roots of online viral marketing really took off when Microsoft gave away free email accounts and advertised this at the end of emails,
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This spread like wild fire like a viral infection. Thus,
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But this article isn’t about viral marketing,
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What is a viral reputation?

Virus an infection that spreads rapidly,
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Reputation,
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This can either be positive or more often,
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If you are a regular reader of my articles, you will know that I encourage the use of ‘phrases’ and ‘sayings’ to support or reinforce my point. Not one to disappoint my readers so here is another classic example.

‘Prevention is better than cure’.

In the most simple terms,
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In business,
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1. Product (or service)

Whatever business you are in you are selling something. An idea,
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However,
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a) Ensure your product isn’t rubbish. HA! Sounds like common sense? Take a look around you in the world and see just how much trosh is for sale and compare it with something better that does the same or similar, for a similar price. Sell rubbish at your peril. People (just like you and me) HATE IT. And that’s how a ‘negative’ viral reputation begins.

b) Can your product / service prove that. "it does exactly what it says on the tin"? The ‘tin’ is proverbial meaning that a tins of beans,
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2,
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Or how you sell, market or promote your product. This is linked to (b) above but can be a totally separate and deadly area,
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If you are selling your product / service etc., you need to put yourself in the shoes of your potential customers. How would you react to YOUR sales pitch advertising,
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The ‘Hard Sell’ can often backfire on you, and can have long lasting consequences especially your reputation.

Don’t oversell. You must over deliver,
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Don’t over deliver to the extent that your product is lost in an exuberance of discounts,
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If your product is tried and tested,
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