Adidas is one of the biggest manufacturers of sporting goods in the world today,
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Adolf Dassler started to make sports shoes in his mother’s laundry room in Herzogenaurach,
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The turning point for this fledgling company came in 1936,
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Tensions between the brothers smoldered for years until eventually erupting into a major falling out. They went there separate ways in 1947. Rudolph formed a comapny called Ruda (from Rudolph Dassler) which later became the brand Puma and is still around today. Adolph took his nickname of "Adi,
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The company today is a massive global concern that rivals the number one brand Nike in the sports shoe market. The 3 stripes logo has become famous and forays into new markets have become common. Soccer,
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Like many other sporting goods manufacturers,
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The Alibria A835 in ‘shiny khaki gray’ are a nod to aviators but look as if the aviator lenses have been fused to something much more futuristic. Lightweight and versatile,
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The real standouts in terms of Star Trek ‘look at us ness’ are the silver and orange SUPERNOVA A150. A one piece panel visor with a smoky brown tint is gripped by futuristic curved silver arms with a stripey orange inlay. They’re sure to attract attention and would look fabulous whether you skate, bike or jump out of planes. Even Jesse Owens would have liked them.

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